In today’s global economy, it is of the utmost importance to verify marketing claims in order to better educate consumers. As a result, ICC Evaluation Service (ICC-ES) has introduced a new Marketing Claim Verification Program. Through the program, manufacturers can work hand-in-hand with ICC-ES to verify their products’ marketing claims through an objective and impartial process.
Marketing Claim Verification Report Product Categories
Plumbing, Mechanical, Fuel Gas Products
- Toilets (flows and capacities) map testing
- Kitchen and vanity cabinets (performance – ANSI/KCMA A161.1, shelf & joint loading)
- Faucets (fittings & accessories meeting min/max flow rates – and beyond)
- Shower heads / Rain showers
Building Materials
- Windows (e.g. R values, impact and thermal properties, STC ratings)
- Insulation (e.g. R values, STC ratings)
- Sealants and adhesives (e.g. curing times, bond strengths, temperature ranges, STC ratings)
- Anchors and fasteners (e.g. installation speed, curing times, bond strengths, temperature ranges, corrosion
resistance and coating performance)
- And many more!
Marketing Claim Verification Process:
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Marketing Claim Review |
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Verification Guidelines Developed |
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Evaluation and Testing of Claim |
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Marketing Claim Verification (ESV #) Generated |
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- Client provides product and marketing claim information for ICC-ES to review
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- ICC-ES provides guidance and Statement of Work (SOW) to client
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- ICC-ES and Client establish Marketing Claim Test Plan (MCTP)
- Client has product tested to MCTP requirements
- ICC-ES reviews submitted documents
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- Final edits made to draft Marketing Claim Verification Report
- ESV # generated for report publishing
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Marketing Claim Review |
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- Client provides product and marketing claim information for ICC-ES to review
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Verification Guidelines Developed |
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- ICC-ES provides guidance and Statement of Work (SOW) to client
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|
Evaluation and Testing of Claim |
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|
- ICC-ES and Client establish Marketing Claim Test Plan (MCTP)
- Client has product tested to MCTP requirements
- ICC-ES reviews submitted documents
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Marketing Claim Verification (ESV #) Generated |
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- Final edits made to draft Marketing Claim Verification Report
- ESV # generated for report publishing
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ES Marketing Claim Verification:
Once a marketing claim has been verified by ICC-ES, a Marketing Claim Verification Report with a unique Verification Number (ESV #) will be issued and published at www.icc-es.org/esv-directory.
The ESV # can be used alongside a company’s marketing claim.
Why Choose ICC-ES for your Marketing Claim Verification?
To apply for a marketing claim verification, please fill out the form on the below application link. Inspection form and surveillance forms are also available below.
